Top 5 Things You Need To Know Before Starting A Dog Grooming Business

Australians spend around $13 billion a year on their pets, and starting a dog grooming business is a great way to turn your passion for animals into a successful career.

Source: Animal Medicines Australia

But before you pour your heart and soul (and money!) into starting a business, you need to know what you’re getting yourself into. Here are five tips to get started:

1. Write a business plan

Do you have a business plan? Do you know how to write a business plan? With a solid business plan, you’ll have a blueprint to refer to, and implement. It will give you strategic measures to minimise risks, increase profits and avoid costly mistakes.

2. Select the right location

Do you plan on running your business from home, or renting a space? You could even opt for a mobile dog grooming van. It is important to remember your choice of location will also affect your costs.

3. Choose the type of dog grooming services

Make sure you have the skills to match the dog grooming services you intend on offering clients. Do you plan on just doing cleaning and bathing? Or do you want to be able to offer services such as nail clipping and ear care?

To become a certified dog groomer, you will need skills such as, dog handling, animal first aid, animal welfare, and different grooming methods for different dogs, while you will also need knowledge of dog breeds, and dog anatomy.  

4. Know your legal obligations

You will need to comply with all laws and regulations. Do you plan on hiring other staff? Are you equipped to lead teams and hire skilled people? Do you have the right insurance cover? There are several insurance options you should consider taking out, such as professional indemnity cover, public liability cover, business insurance cover, personal accident cover, and commercial auto insurance if you plan on running a mobile grooming service.

5. Promote your business 

You have your business plan, you’ve worked out the list of services you will offer, you have a business location, it’s time to build a website! A website is a great way to increase your reach, and it can help keep track of appointments and clients. Here are some dog grooming website examples for your reference.


It is also important to have an understanding of basic marketing strategies. If not, you could struggle to attract new customers. We know how much people care about their pets, but you need to make sure your dog grooming business is getting the eyeballs and attention it deserves. You would have noticed The Grooming Salon have a blog on their website to help drive traffic to their page, while Four Paw have a presence on Facebook and Instagram. There are around 5.1 million dogs across the country, so there is a large audience for you to tap into.

Source: Animal Medicines Australia


Now you have a better idea of what you need to know before starting your dog grooming business, it’s time to learn more. The Dog Grooming Certificate is an online course designed for dog lovers who are interested in gaining the knowledge to turn their dream career into a reality. After just 40 study hours you will have the grooming skills you need to get your business up and running.

The course will cover topics such as:

  • Dog behaviour
  • Grooming methods for different kinds of dog coats
  • Safe handling and restraints for dogs
  • Caring for ears and nails
  • Tools, equipment, shampoos, and conditioners


Fill out the form to learn more.

We also offer business and marketing courses to make sure you are fully prepared for the next step in your career. Get in touch today to discuss the exciting options.



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