Marketing Basics (Certificate)

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Was $449

Now $249

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Looking for a basic marketing course to help you take the first step towards your marketing career? Or do you want to boost your marketing skills in your current job or your own business? The Marketing Basics Certificate covers everything a beginner marketer needs to know.

During this basic digital marketing course, you’ll learn:

  • What is marketing
  • How the internet can help drive more leads and sales
  • Current opportunities for freelance marketers and businesses
  • How to develop and launch strategies and tactics
  • How to understand market trends
  • How to present
  • How to develop and implement a business plan

If you’re in a role where clients, employees, or business partners expect you to have a handle on basic marketing principles, this short course is for you.

The skills you take away from the marketing basics course will give you a foundation for future study, the workplace, and business. And they’ll transfer across a broad range of roles and industries, with basic marketing knowledge and skills a substantial asset to both small businesses and management/executive positions in larger businesses. Or enter the world of business as a service provider – whether you’re a virtual assistant, freelance consultant, or your own marketing agency.

Who Can Benefit From a Marketing Basics Certificate?

The Marketing Basics Certificate is ideal for anyone who is interested in marketing – whether they want to upskill for a future career move or potentially pivot into a new field.

Business owners who understand marketing basics can benefit by using their skills to attract more customers, or manage an internal or external marketing team. And staff who work for digital marketing companies (or want to pursue a role in digital marketing) can benefit from a basic foundation of knowledge that they can build on.

With a marketing certificate, freelance marketing consultants and virtual assistants who are new to the world of digital marketing will increase their skills, confidence, and appeal to potential clients.

What to Expect

All of our courses are designed with you in mind. Easy to navigate and user-friendly. Studying our short online courses can help in your professional development, giving you the tools to fill in any gaps in your knowledge and boost your skills and capabilities.

We have designed simple step-by-step modules that are intuitive so there are no confusing and clunky navigation menus, just seamless click-through navigation supported with engaging material including high-quality video for some of our courses.

Lessons are all taught on demand, and assessments are generally short answers or multiple-choice that can be re-taken as needed. Direct learning for those with busy schedules!

Try one of our career samplers, short courses, or a course at certificate or master’s certificate level providing a deeper learning experience.

All Eo courses are written by industry experts and deliver current and relevant information. Rest assured; you are purchasing quality learning.

Our support team are on the phones all day ready to take your call 1300 459 157. Or email admin@eoacademy.com.au and we will get back to you super-fast!

Also, make use of our online webchat by clicking on the bottom right corner of this page.

CPD Accredited

This course is CPD accredited, which means it is globally recognised for Continuing Professional Development (CPD). All Eo courses are CPD accredited.

CPD stands for Continuing Professional Development. It refers to the process of tracking and documenting the skills, knowledge and experience that you gain both formally and informally as you work, beyond any initial training. It’s a record of what you experience, learn and then apply. The term is generally used to mean a physical folder or portfolio documenting your development as a professional.

100% Online & Self-Paced (Our Online Platform, Learning Lounge)

All Eo courses are 100% online and offered on our platform Learning Lounge. So, no classes, seminars, or lectures to attend. You get to be in control of when and how you study. Fit your study around your busy life at a time convenient to you. Your course purchase will never expire, so you can take your time. Take care of your business, family and life, and learn new skills at your convenience.

Dedicated Support

Eo has a team of dedicated support staff based in Brisbane, Australia. Our phones are active all day with student support officers ready to take your call. Our operational hours are Monday to Friday 8.30 am to 4.30 pm (AEST) or simply email us at admin@eoacademy.com.au or jump onto the Eo live webchat.

Payments to Fit Your Budget

Eo offers a range of payment options. Take advantage of pay upfront discounts, including a range of flexible payment plans (3-month rapid payment plan, 6-month rapid payment plan, 12-month ‘pay as you go’ plan). We accept all major credit cards.

If you require an invoice to be issued, simply call us on 1300 459 157 or email us at admin@eoacademy.com.au and we’ll be happy to assist. For larger corporate clients, please call us directly on 1300 459 157 and ask to speak to one of our corporate business managers. We also offer corporate discounts.

Industry Recognised

Upon successful completion of this course, you will receive a Certificate/s of Achievement at the nominated level of this particular course. Larger masters courses may attract more than 1 certificate. Our certificate levels are:
- Masters Certificate Level
- Advanced Certificate Level
- Certificate Level
- Career Sampler - Certificate

Course Subjects

Develop & Implement Marketing Strategies
Interpret Market Trends and Developments
Make A Presentation
Develop & Implement a Business Plan

Career Pathways
  • Advertising account executive
  • Digital marketer
  • Market researcher
  • Marketing executive
  • Media buyer
  • Sales promotion account executive
  • Social media manager
Course Delivery + Learner Support

Delivered 100% online, no classroom training
All courses are based on blended learning. Study anytime & anywhere at your convenience. Fit in and around your schedule
Assessments are short answer and multiple choice
Quality learning developed by industry experts
Full support provided by your student support officer and the Eo team

Need further assistance? Complete the form below, select your course of interest and we will reach out to you.

Our Awesome Pricing Options

Pay Upfront &
Save

$ 249 Upfront payment
  • Was RRP$449
  • Save ($200)

3 Month Rapid
Payment Plan

$ 149
67
Per month for 3 months
  •  
  •  

6 Month Rapid
Payment Plan

$ 74
83
Per month for 6 months
  •  
  •  

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Pay Upfront &
Save

$ 249 Upfront payment
  • Was RRP$449
  • Save ($200)

3 Month Rapid
Payment Plan

$ 149
67
Per month for 3 months
  •  
  •  

6 Month Rapid
Payment Plan

$ 74
83
Per month for 6 months
  •  
  •  

Pay Upfront &
Save

$ 999 Upfront payment
  • Was RRP$3141
  • Save ($2142)

3 Month Rapid
Payment Plan

$ 1047 Per month for 3 months
  •  
  •  

6 Month Rapid
Payment Plan

$ 523
50
Per month for 6 months
  •  
  •